The Impact of Employee Empowerment on Customer Satisfaction (With Reference to State Banks in Colombo District)
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Date
2013
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Uva Wellassa University of Sri Lanka
Abstract
In today's dynamic business environment, improving the firm performance has become a business asset and a competitive edge for various companies. In order to get that one of the major tools they use is Employee empowerment. This has become a common practice in banks as well. To improve customer satisfaction and create firm competitive advantage, firm Human Resources must focus on a new set of priorities.The objectives of the study were identifying the nature of Employee empowerment practices and customer satisfaction, gaining the deeper understanding of the impact ofemployee empowerment and the customer satisfaction and to determine the relative contribution of employee gmpowerment on customer satisfaction.
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Entrepreneurship And Management Degree Programme