A Comparative Study on Tourists' Satisfaction with Attributes of Cultural Heritage Sites (with special reference to select Ancient Heritage of Sigiriya and Golden Temple of Dambulla)
No Thumbnail Available
Date
2018
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Uva Wellassa University of Sri Lanka
Abstract
Tourism is an important driving force of regional economic development of the country. Identifying the determinants of tourist satisfaction is an essential aspect in the tourism industry. Therefore, the purpose of the study is to predict and compare the determinants of tourists’ satisfaction (TS) in ancient heritage site of Sigiriya and Golden Temple of Dambulla. Buhalis 6A’s framework was used as the main theoretical tool where the impact of six destination attributes such as; Attractiveness, Accessibility, Amenities, Ancillary services, Activities and Available packages on tourist satisfaction was identified. The study employed convenience sampling method to collect data from 50 tourists from each site. Descriptive statistics, correlation analysis and regression analysis were used to obtain the results. The results concluded that all the six destination attributes have positive relationships with the tourist satisfaction in both destinations. Besides available packages have the most significant impact on tourist satisfaction in Sigiriya while attractiveness has most significant impact on TS in Golden Temple. Thus these findings could be used to increase the tourist satisfaction in both destinations.
Description
Keywords
Hospitality Management, Tourism Management, Events Management