Role of Street Food to Promote Sustainable Gastronomic Tourism in Sri Lanka
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Date
2017
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Uva Wellassa University of Sri Lanka
Abstract
ABSTRACT
Street food is one component coming under the gastronomic culture which excites in the
destinations. This novel niche market of street food can support for Sri Lanka to go beyond
from the mainstream tourism products. The role of street food in gastronomic development
has become one of the significant concept in recent. As a result, this study explored how street
foods can contribute to promote Gastronomic tourism in Sri Lanka and the perspective of
tourism stakeholders’ perspective on it. Basically, this study aims; the potentiality about street
food as a gastronomy promotion factor and the opportunities available for the use street foods
as a gastronomy promotion factor in Sri Lanka and the challenges for the use street foods as a
gastronomy promotion factor in Sri Lanka The study mainly depends on the primary data that
has been collected from the tourism stakeholders. Primary data collected from 14 respondents
in selected street food vendors, tourists and Tourism Development Authority covering
Galleface, Dambulla and Sri Lanka Tourism Development Authority. Semi-Structured
interviews were used with convenience sampling technique. Qualitative data analytical
method was conducted throughout the study and the collected data were transcribed and
analyzed by content analysis. The findings of the study revealed that to maintain the
authenticity of street foods; Awareness, Government Involvement, Unique Recipe and
Continuous Ancestors are important. Perception, Involvement and Value addition can make
contribution to the development of street food concept in Sri Lanka. Further, Government
support, Negative perception and Promotion are challenges to promote street food as
gastronomical product. This study concludes with some recommendation for gastronomy
tourism such as promotion, improving the knowledge of the street vendors, proper
management, increasing government support etc.
Keywords: Gastronomy, tourism promotion, street foods, stakeholders
Description
Keywords
Hospitality, Tourism and Events Management degree programme (HTE)