Identify the Factors Influence on Purchase Intention of Local Foods by Foreign Tourists in Coastal Area in Sri Lanka

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dc.contributor.authorFernando, P.W.T.A.
dc.date.accessioned2021-10-29T06:36:46Z
dc.date.available2021-10-29T06:36:46Z
dc.date.issued2015
dc.description.abstractastronomic tourism is a rapidly growing industry in global and Sri Lanka also has started paying attention on this segment. As a country which owns rich resources such as unique and authentic traditional food Sri Lanka can develop and promote gastronomy tourism concepts easily. This research mainly aimed to identify the inbound tourists' perception on local foods and to identify the factors that might influence on local food choice of inbound tourists in coastal area in Sri Lanka. Further the study identified food vendors perception on local food as a tourism product. The analysis mainly based on the primary data collected by the author. The sample size were 160 tourists visited South coast and East coast as well as 15 local food vendors in South coast and East coast. Convenience sampling used to selection of tourists and purposive sampling technique were applied for select local food vendors and cluster sampling was applied for sampling locations. Data were collected from South coast and East coast. Primary data were collected by distributing structured questionnaires among tourists visited. In-depth interviews were conducted to collect data from vendors. Confirmatory factor analysis employed for quantitative data while thematic and descriptive analysis were employed for qualitative data. Based on the study there were potentiality to promote local food. Socio demographic, motivational and psychological factors were influenced on purchase intention of local food by tourists. Government involvement in promoting local food should be increased in order to grab more tourists. The environment of restaurants should be familiar to international tourists while maintain authentic features of the restaurants. Further tourists were willing to have mild spicy varieties of food and healthy authentic local food. The study further discussed the theoretical and managerial implication of findings while providing suggestions to promote local food to the foreign tourists. Key words: Local Food, Purchase Intention, Vendor's Perceptionen_US
dc.identifier.otherUWU/HTE/15/0023
dc.identifier.urihttp://www.erepo.lib.uwu.ac.lk/bitstream/handle/123456789/7495/HTE%2015%20023-06042021141451.pdf?sequence=1&isAllowed=y
dc.language.isoenen_US
dc.publisherUva Wellassa University of Sri Lankaen_US
dc.relation.ispartofseries;UWU/HTE/15/0023
dc.subjectHospitality, Tourism and Events Management degree programme (HTE)en_US
dc.titleIdentify the Factors Influence on Purchase Intention of Local Foods by Foreign Tourists in Coastal Area in Sri Lankaen_US
dc.title.alternativeResearch Article – HTE 2015en_US
dc.typeThesisen_US
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