Factors Influencing on Consumer Purchase Decision of Life Insurance Products (With Reference to the Galle District)
| dc.contributor.author | Gunarathne, M.K.R.S. | |
| dc.date.accessioned | 2019-06-07T12:04:58Z | |
| dc.date.available | 2019-06-07T12:04:58Z | |
| dc.date.issued | 2013 | |
| dc.description.abstract | Insurance plays a significant role in the life of humanity. The necessity and need of Insurance is felt when something adverse happens in the life of the humans. Objective of this study was to identifying the main influence factors of consumer purchasing decision of life insurance product. In the present situation, there is a significant increment in Long Term Insurance (life insurance) Premium income (Insurance Board of Sri Lanka, 2011) The research has conducted based on four different influence factors namely Promotional Factors, Service quality factors, Product factors and Risk - return factors. (Jain and Talach, 2012). Descriptive statistic and chi-square analysis have applied to identify the research objective and 80 life insurance policyholders who were in the Galle district has taken as the sample for the study. The statistical results of this study provided important insights to the insurance companies in designing their overall activities. In accordance with statistical finding shows the highest influence factor of purchasing decision is `promotional factors' and under main sub indicator was suggestions from relation or friend factor. Another indicator was Agent recommendation and considerable consumers get the life insurance policy depended on the insurance agent. | en_US |
| dc.identifier.other | UWU/ENM/09/0018 | |
| dc.identifier.uri | http://erepo.lib.uwu.ac.lk/bitstream/handle/123456789/936/UWULD%20ENM%2009%200018-01042019115426.pdf?sequence=1&isAllowed=y | |
| dc.language.iso | en | en_US |
| dc.publisher | Uva Wellassa University of Sri Lanka | en_US |
| dc.subject | Entrepreneurship And Management Degree Programme | en_US |
| dc.title | Factors Influencing on Consumer Purchase Decision of Life Insurance Products (With Reference to the Galle District) | en_US |
| dc.type | Thesis | en_US |