The Impact of Marketing Intermediaries Communication on Polytunnel Farmer’s Marketing Activities(With Reference to Walimada and Bandarawela Area)
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Date
2010
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Uva Wellassa University of Sri Lanka
Abstract
The polytunnel is the modern agricultural farming practice done by the Sri Lankan farmers. Polytunnel farming is mainly practiced in Walimada and Bandarawela areas. Majority of the farmers use intermediaries as their selling method. So the intermediary is the main source of marketing information source that disseminate marketing information to the farmers. The research has been conducted on the basis of investigating the impact of intermediaries' communication on marketing and thereby to identify the accessibility to the market information.
There are 213 polytunnel farmers in the area and the study was conducted in relation to 74 farmers extracted through random sampling technique. The analysis was mainly based on qualitative analysis. The market, marketing mix and market performance information are the main base of collected information.
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Entrepreneurship And Management Degree Programme