An Investigation on Factors Affecting the Attraction of Tourism Industry; Perception of Tourism Undergraduates in Sri Lanka
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Date
2017
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Publisher
Uva Wellassa University of Sri Lanka
Abstract
Sri Lanka is famous for hospitality. Not only that Sri Lanka is well-known as a destination which is rich with natural resources and diversified destinations. People travel for many reasons such as leisure, business purposes and visit friends or relatives. Nowadays tourism can be named as booming industry which generates revenue as well as job opportunities. Sri Lankan tourism needs much more man power to deliver good service for people who visit the country. For that the government universities provide degrees related to hospitality and tourism. This research is conduct to investigate the factors affecting to the attraction of tourism industry; perception of tourism undergraduates in Sri Lanka. There were main three objectives achieve by conducting this research. Identify the current status and trends in the tourism industry, examine the factors affect to the perception tourism undergraduates towards the tourism industry and identify the most influencing factor/s to the attraction of tourism industry are those three objectives. Data was collected using questionnaires which filled by 60 undergraduates who are studying hospitality and tourism degrees in government universities. Sample was selected using stratified sampling method. Descriptive analyze, Correlation coefficient and multiple linear regression analyze methods was used to achieve the objectives. Social factors, Economic factors, Personal factors and environmental factors have significant relationship with tourism attractions. Through this research, the researcher has given suggestions to improve the factors that affecting to the tourism industry.
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Keywords
Hospitality, tourism And Events Management Degree Programme