CONJOINT ANALYSIS FOR EVALUATE THE CONSUMER PREFERENCE ON FLAVORED TEA

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dc.contributor.authorGUNARATHNA, W.A.H.A.
dc.date.accessioned2021-10-06T10:37:20Z
dc.date.available2021-10-06T10:37:20Z
dc.date.issued2015
dc.description.abstractWhen we consider about the local market there are less number of flavored tea brands. Most of the tea exporters export their value added products to abroad. They do not concern about the local market. This study focuses to evaluate consumer preference on different product attributes and identify other factors which are affected to consumer preference on flavored tea. The target population was the flavored tea consumers who live in the Western province. Sample is one hundred and fifty. Purposive Sample method was used to collect the data from the sample. Several factors were considered in the survey mainly as Product attributes, Age level, Gender, Income level etc. Market analysis was conducted through and descriptive analysis and mainly through conjoint analysis. The result of the study has shown that most of the males prefer to drink flavored tea than females. Among flavored tea consumers who include in 15- 30 year age category mostly prefered to consume flavored tea. Market analysis proved that most of the flavored tea consumers have high income level. The statistic results of the conjoint analysis have shown that Dilmah is the most preferred brand. According to the results Impra brand possess the largest predicted market share. Consumers highly considered the amount they buy for the price that they paid.en_US
dc.identifier.otherUWU/TEA/11/0015
dc.identifier.urihttp://www.erepo.lib.uwu.ac.lk/bitstream/handle/123456789/7129/UWULD%20TEA%2011%200015-06052019092436.pdf?sequence=1&isAllowed=y
dc.language.isoenen_US
dc.publisherUva Wellassa University of Sri Lankaen_US
dc.relation.ispartofseries;UWU/TEA/11/0015
dc.subjectTea Technology and Value Addition Degree Programme ( TEA)en_US
dc.titleCONJOINT ANALYSIS FOR EVALUATE THE CONSUMER PREFERENCE ON FLAVORED TEAen_US
dc.title.alternativeResearch Article – TEA 2015en_US
dc.typeThesisen_US
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