Personalized Determinants of the Demand for Life Insurance
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Date
2012
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Uva Wellassa University of Sri Lanka
Abstract
When it comes to insurace purcahses people claim a demand of insurance since
heir life timethey believe in the risks they have to confront during t. People try to im the risk they have to face in a finacial yard stick and that is why they want an alc insurance coverage which brings them financial assistnace when people are in utmost trouble. Considering this usual situation in the insurance market houshaolds play a role of paramount importance for the insurance demand. This study examines the relationship between personlaized determinants and life insurance demands of people in Sri Lanka.For this task samples have been selected from three districts which have htest density of population in Sri Lanka in comparison to other districts of the the hig country in accordance with the demographic statistics pointed out by th Central Bank
report annual2010Colombo are Those., Kandyand from GalleWestern, Central and Southernrovincesp . 150 Considering thatquestionnairs were distributedamong householders. Thedependentvariable is the demand for Life Insurance Policy . There :as independent variables are seven personalized determinantsincome ,expenditure , age ,educated level ,dependants, gender and civil status. The result revealed that there with life insurance between age and education are positive and sigMificant relationship demand of the selected households. Expenditure and gender has significantly negative relationship between IIouseholders' demands for life insurance. Descriptive statistics and logit regression analysis have been employed to analyse data.
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Entrepreneurship And Management Degree Programme