An Empirical Study on the Effect of Product innovations on Organizational Performances(With Special Reference to Banking Sector in Sri Lanka)
Loading...
Date
2010
Journal Title
Journal ISSN
Volume Title
Publisher
Uva Wellassa University of Sri Lanka
Abstract
This study empirically identifies the effect of banks' product innov,, ions on the banking sector performance. Further, the study identifies two main ::,pcs of product innovations in banks as Liability Product Innovations (LPIs) 1 Asset Product Innovations (APIs). The study explores the organizational performa:le:‘ with respect to Deposit Base (DB) and Loans and Advances Base (LAB). Th, sample represents the ten most valuable banking brands based on the Brands Ann11:1 2009. Product innovations carried out by banks are identified through the questionnaire while DB and LAB are obtained from the annual reports of the banks. Ilk. data are collected for four years commencing from year 2005 to year 2008. The collet reel data are then analyzed using the descriptive and inferential methods in optim :ing the objectives of the study.
Description
Keywords
Entrepreneurship And Management Degree Programme