IDENTIFYING THE POTENTIAL OF PROMOTING COMMUNITY BASED ECO TOURISM IN MULLAITIVU DISTRICT, SRI LANKA: A RESIDENTS’ PERSPECTIVE ANALYSIS
No Thumbnail Available
Date
2017
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Uva Wellassa University of Sri Lanka
Abstract
Abstract
The tourism industry plays a prominent role in the economic development of many developing
countries. Tourism has both positive and negative effects on residents ’life. The concept of
CBET takes socio, economic, and environmental sustainability. In this context, this study
especially focuses on a study on identifying the potential of promoting community based eco tourism in the Mullaitivu district from a resident’s perspective. The main research problem is
compared to another district why Mullaitivu cannot promote CBET. The purpose of this
research is to explore what are the potential and residents ’perceptions who involve on CBET
activities directly and indirectly. To achieve this objective, data was collected through
qualitative methods. A sample of twelve local residents was drawn using convenience
sampling. Primary data were collected by using a structured interview method. Before take an
interview researcher explained the concept of CBET to non-tourism related people. Based on
the information provided, the researcher developed the survey. The researcher has used the
thematic analysis method to analyze the data. In this research number of opportunities were
identified to develop CBET in Mullaitivu. Such as nature attractions, and operational facilities.
The researcher revealed both positive and negative perceptions of CBET activities in
Mullaitivu. Residents perceived a positive perception on economic impact, especially job
opportunities. And also, a positive perception of the socio-cultural impact on the other hand
leads to illegal activities too. And negative perception was observed on environmental impact
in Mullaitivu.
Key words: perceptions, CBET, potential, residents
Description
Keywords
Hospitality, Tourism and Events Management degree programme (HTE)