Augmented Reality Based Advertising System for Modern Home Items

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dc.contributor.authorWickramasinghe, A.A.M.W.
dc.contributor.authorWickramarathna, S.D.H.S.
dc.date.accessioned2022-02-24T09:14:04Z
dc.date.available2022-02-24T09:14:04Z
dc.date.issued2013
dc.description.abstractThe main purpose behind this project concept is take full advantage of the internet and mobile world as a powerful marketing channel for profitable and interactive shopping. The system is capable for the control of the shopping experience is placed firmly in the consumer’s hand with the advanced technological experience with Augmented Reality concept. The basic goals of the research can identified as augmented reality for usable business model (Schwald et al., 2003). The users can experience the virtual 3D object interactively with the real environment. Therefore it allows users to visualize how a certain concept would look like in their home even before buying it using 3D models and video augmented advertising. The system consists with mobile application and a web site. This system will be also useful as an advertising system between consumers and dealers .And also this system is a further step to introduce last technologies in the world of marketing. As a whole user can provide the image of maker in to the system, which used to identify the position to locate the rendered 3D object. Then the application should launch from the android phone and the focus the camera towards the marker. The system starts recognition process and then rendered the particular 3D view of the selected item on to the marker. After the rendered process completed the system options allowed the user to apply the system co functionalities such as 3D model resizing, rotation and transition based on user preference. Methodology Basic foundation of the whole system is augmented reality. Augmented reality, when classified (Milgram et al., 1994) can be placed in between a real environment and a virtual one .The developed system based on Android operating system and developed using java and xml. HTML and java script were used for the web development. AR Toolkit was the foundation for the system development which is an open source framework. The complex scenarios tracking markers and calculating transformation matrix like complex processes were handled using AR Toolkit. Initially the image marker tracked by the video capture and read the pattern related with the marker and the related capture parameters. Then the system detects the makers and recognized the patterns related with video input. Then calculate the camera transformations and render the 3D model on the detected pattern. In the scenario of the video playing the recognized the images within the video capture and then compared it with the inner storage gray scale images and render the relevant video output on the detected image. The system architecture is shown in the Figure 1. The system is relies on OpenGL for rendering purpose which is the main role of the whole developed system and GLUT which is responsible for creating OpenGL window. The marker It must be square in shape, borders must contrast well and the border must be a solid color. The image used for the video rendering should be gray scale and have identical edges within it. Due to the system performances based rely on the device capabilities the system testing was conducted over number of devices in the development process.en_US
dc.identifier.urihttp://www.erepo.lib.uwu.ac.lk/bitstream/handle/123456789/8442/28-CST-Augmented%20Reality%20Based%20Advertising%20System%20for%20Modern%20Home%20Items%20.pdf?sequence=1&isAllowed=y
dc.language.isoenen_US
dc.publisherUva Wellassa University of Sri Lankaen_US
dc.subjectComputer Scienceen_US
dc.subjectCommunication Technologyen_US
dc.subjectMarketingen_US
dc.subjectBusiness Managementen_US
dc.subjectModern Home Itemsen_US
dc.titleAugmented Reality Based Advertising System for Modern Home Itemsen_US
dc.title.alternativeResearch Symposium 2013en_US
dc.typeOtheren_US
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