Augmented Reality Based Advertising System for Modern Home Items
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Date
2013
Journal Title
Journal ISSN
Volume Title
Publisher
Uva Wellassa University of Sri Lanka
Abstract
The main purpose behind this project concept is take full advantage of the internet and mobile
world as a powerful marketing channel for profitable and interactive shopping. The system is
capable for the control of the shopping experience is placed firmly in the consumer’s hand with
the advanced technological experience with Augmented Reality concept.
The basic goals of the research can identified as augmented reality for usable business model
(Schwald et al., 2003). The users can experience the virtual 3D object interactively with the real
environment. Therefore it allows users to visualize how a certain concept would look like in
their home even before buying it using 3D models and video augmented advertising. The
system consists with mobile application and a web site. This system will be also useful as an
advertising system between consumers and dealers .And also this system is a further step to
introduce last technologies in the world of marketing.
As a whole user can provide the image of maker in to the system, which used to identify the
position to locate the rendered 3D object. Then the application should launch from the android
phone and the focus the camera towards the marker. The system starts recognition process and
then rendered the particular 3D view of the selected item on to the marker. After the rendered
process completed the system options allowed the user to apply the system co functionalities
such as 3D model resizing, rotation and transition based on user preference.
Methodology
Basic foundation of the whole system is augmented reality. Augmented reality, when classified
(Milgram et al., 1994) can be placed in between a real environment and a virtual one .The
developed system based on Android operating system and developed using java and xml.
HTML and java script were used for the web development.
AR Toolkit was the foundation for the system development which is an open source framework.
The complex scenarios tracking markers and calculating transformation matrix like complex
processes were handled using AR Toolkit. Initially the image marker tracked by the video
capture and read the pattern related with the marker and the related capture parameters. Then
the system detects the makers and recognized the patterns related with video input. Then
calculate the camera transformations and render the 3D model on the detected pattern. In the
scenario of the video playing the recognized the images within the video capture and then
compared it with the inner storage gray scale images and render the relevant video output on the
detected image. The system architecture is shown in the Figure 1.
The system is relies on OpenGL for rendering purpose which is the main role of the whole
developed system and GLUT which is responsible for creating OpenGL window. The marker
It must be square in
shape, borders must contrast well and the border must be a solid color. The image used for the
video rendering should be gray scale and have identical edges within it. Due to the system
performances based rely on the device capabilities the system testing was conducted over
number of devices in the development process.
Description
Keywords
Computer Science, Communication Technology, Marketing, Business Management, Modern Home Items