Analysis of Product Differentiation Intention and firm Innovative Performance (With Reference to Sri Lankan Banking Industry)
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Date
2013
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Uva Wellassa University of Sri Lanka
Abstract
The primary purpose of the research were the identified relationship between product differentiation intention and firm innovative performance and the identified current degree of product differentiation intention and the in banking industry in Sri Lanka. Third objective is the identified the whether there is a difference of product differentiation intention between private and public banks in operation in Sri Lanka.
The result was tested on 13 operating banks in Sri Lanka which are licensed in central bank. It consist 09 private banks and 04 public banks. Data are collected through the primary data source and secondary data source in 2 year commencing from year 2011- 2012.Questionaire are used as data collecting tool.
Collected data analyzed by using the descriptive techniques, correlation analysis and Mann Whitney U test in optimizing the above objectives of the research. Descriptive analysis used to find current degree of product differentiation intention and correlation used to find relationship between product ‘differentiation intention and firm innovative performance. Finally, Mann Whitney U test used to find difference between private and public banks.
Empirical evidence showed that unique product feature intention is highly applied factor
in banking industry and other factors also. Product differentiation intention is making
significantly correlate on firm innovative performance.
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Entrepreneurship And Management Degree Programme