Impact of Social Networking Sites Service Quality on Travel Decision Of International Tourists (With Special Reference to Sri Lanka)

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dc.contributor.authorKarunarathna, M.D.S.M.
dc.date.accessioned2021-11-12T08:38:44Z
dc.date.available2021-11-12T08:38:44Z
dc.date.issued2018
dc.description.abstractIt is a well-known fact that travel and tourism industries are highly inter-related, despite the concepts focus on two different aspects. According to literature, social media has been recognized as one of the main factors which greatly influenced travel decision of international tourists. The main objective of the paper is to analyze the impact of social networking sites on travel decision making behavior of international tourists visiting Sri Lanka. Data were collected from 200 tourists who visited Colombo and Galle districts of Sri Lanka by using a structured questionnaire. Furthermore, convenient sampling technique was applied to select the sample. A regression analysis was carried out to accomplish the objectives of the study and results reveal that there is a strong positive relationship between the influence of social networking sites service quality and travel decision making behavior of international tourists. Moreover, `Motivation' has been identified as the most influential dimension under the independent variable which needs to be improved further to influence the travel decision making behavior of tourists. Social media marketing campaigns, online competitions and blogging in social networking sites about destinations and attractions of Sri Lanka could be recommended to influence the decision to visit and also to act as a motivation factor in travel decision making by the international tourists. Keywords: Service quality, Social networking sites, Travel Decision, Tourismen_US
dc.identifier.otherUWU/HTE/14/0030
dc.identifier.urihttp://www.erepo.lib.uwu.ac.lk/bitstream/handle/123456789/7685/HTE%2014%20030-05032021094040.pdf?sequence=1&isAllowed=y
dc.language.isoenen_US
dc.publisherUva Wellassa University of Sri Lankaen_US
dc.relation.ispartofseries;UWU/HTE/14/0030
dc.subjectHospitality, Tourism and Events Management degree programme (HTE)en_US
dc.titleImpact of Social Networking Sites Service Quality on Travel Decision Of International Tourists (With Special Reference to Sri Lanka)en_US
dc.title.alternativeResearch Article – HTE 2018en_US
dc.typeThesisen_US
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