A Study on Corporate Social Responsibility Initiatives of Event Industry in Sri Lanka
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Date
2017
Authors
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Publisher
Uva Wellassa University of Sri Lanka
Abstract
ABSTRACT
In recent years, globalization and economic trade have sparked a renewed interest in corporate
social responsibility (CSR), resulting in increased business complexity and new expectations
for greater transparency and corporate citizenship. Furthermore, while governments have
claimed full responsibility for improving people's living conditions for a long time, society's
needs have surpassed governments' ability to meet them. Event planning is a large industry with
a significant impact on organizations and brands in general. The scope and range of an event
determine the number of people involved in organizing it. However, there is a lack of empirical
evidence that about corporate social responsibility initiatives in the event industry in Sri Lanka.
The major objective of the study is to identify the existing corporate social responsibility
initiatives in event industry in Sri Lanka. The purposive sample methodology was used to
collect primary data from 15 event managers who are members of the Sri Lanka Association of
Professional Conference, Exhibition, and Event Organizers. In addition, the purpose of the
study is to elicit responses through a structured interviews, and the collected data were
transcribed and analyzed by using content analysis. Findings show that social and corporate
initiatives have had a significant impact on raising awareness of CSR in the event industry and
that there are no effective CSR initiatives in the event industry in Sri Lanka. Findings show
that social and corporate initiatives have had a significant impact on raising awareness of CSR
in the event industry. This study helps build a good relationship between the society and the
event industry. This will give a better understanding of how the high demand, high return and
highly competitive event industry can increase the effectiveness through Corporate Social
Responsibility Initiatives.
Keywords
Corporate Social Responsibility, Initiatives, Event Industry, Opportunities, Constraints
Description
Keywords
Hospitality, Tourism and Events Management degree programme (HTE)