Do the Product innovations lead for higher Organizational Performance(With Special Reference to Insurance Sector in Sri Lanka)
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Date
2011
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Uva Wellassa University of Sri Lanka
Abstract
The primary purpose of this research was the identified the impact of product innovation on the organizational performance in Sri Lankan insurance sector. Premium income from long term and general insurance has shown a negative growth in 2009 when compared the previous year growth. In additionally, the study identifies three main type of product innovation in insurance as New to the market innovation (NMI), New to the Company innovation (NCI), Product improvement (PI). Further, the study explores the organizational performance with respect to Average under writing result (AURR). The results are tested on fourteen insurance Companies which are registered on or after 2006 in Sri Lanka; data are collected through primary and secondary source in four years commencing from year 2006 to 2009. Further product innovations are identified through the questionnaire and AURR are obtained through the annual reports of the Insurance. Collected data analyzed using the regression analyzed and hypothesis testing in optimizing the objective of the research.
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Entrepreneurship And Management Degree Programme