Application of Marketing Practices of Fish Whole Sellers in Mannar District

Simple item page
dc.contributor.authorCroos, M.R.
dc.date.accessioned2019-06-13T06:31:13Z
dc.date.available2019-06-13T06:31:13Z
dc.date.issued2017
dc.description.abstract"Application of marketing practices of fish whole sellers in Mannar district which was studied with the purpose of identifying marketing knowledge and practices of fish wholesalers to develop marketing strategic practices to improve fishing industry by recommending possible solution similar to an established organization with special reference to Mannar district. The research was designed to analyzed marketing mix strategy through thematic analysis. This research gathered information regarding each marketing mix element strategic practice in making market effectiveness. Fish wholesalers are practicing quality and technology but branding strategy, pricing decisions are not in stable position in fishing industry of Mannar district. The placing strategy implementation is being complex to make effective market. There is a poor level of promotion strategy used in communicate product to market. Further this research was studied the problems faced by fish wholesalers apart from the above reasons. There were several influences make manufacturers into critical situation to apply marketing strategies to create an effective market in this industry. Furthermore this research concluded why this industry should be protected, how can be strategically improved were also discussed.en_US
dc.identifier.otherUWU/ENM/13/0009
dc.identifier.urihttp://erepo.lib.uwu.ac.lk/bitstream/handle/123456789/1074/UWULD%20ENM%2013%200009-03042019092428.pdf?sequence=1&isAllowed=y
dc.language.isoenen_US
dc.publisherUva Wellassa University of Sri Lankaen_US
dc.subjectEntrepreneurship And Management Degree Programmeen_US
dc.titleApplication of Marketing Practices of Fish Whole Sellers in Mannar Districten_US
dc.typeThesisen_US
Files
Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
UWULD ENM 13 0009-03042019092428.pdf
Size:
6.31 MB
Format:
Adobe Portable Document Format
Description:
Download
License bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
1.71 KB
Format:
Item-specific license agreed upon to submission
Description:
Download
Collections
Entrepreneurship and Management degree programme