Browsing by Author "Premasiri, N.G.B.M."
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Item Determinants of Length of Stay of Asian Tourists in Sri Lanka; What Makes their Stay Long or Short?(Uva Wellassa University of Sri Lanka, 2020) Premasiri, N.G.B.M.; Karunarathne, A.C.I.D.; Tennakoon, T.M.P.S.I.; Sammani, U.G.O.The emerging industry remarks indicated a growing average length of stay over the years in Sri Lankan tourism. Length of stay denotes the amount of time that the tourist spends at a given destination whereas the durations of tourism trip refer to the length of time between departure from and return to home. However, Asia, the top source region to Sri Lanka has continuously reported the lowest length of stay over the years compared to all other regions. Therefore, the current study was carried out to identify the determinants of length of stay of Asians tourists in Sri Lanka in terms of socio-demographics, travel characteristics, destination attributes, and travel motives. Further, this study examined the contribution of travel agencies to extend the length of stay of Asian tourists in Sri Lanka. To achieve these objectives, primary data were collected through structured questionnaires from 150 Asian tourists who visited the cultural triangle and occupied structured interviews for managers of 8 travel agencies who handled the inbound tourism in Sri Lanka with the Asian market. A convenient sampling technique was employed to select tourists and travel agents in the sample. Descriptive statistics, correlation analysis, and, thematic analysis was used to analyze the data. Accordingly, the sociodemographics, travel characteristics, and destination attributes indicated a significant relationship with the length of stay of Asian tourists in Sri Lanka. Further, the budget and the free time were two of the most significant reasons for the lower length of stay. Problems with the allocated budget, language barriers, and itinerary changes were the most critical reasons for the lower length of stay as highlighted by the travel agent. Customized and improved tour package, integrated marketing communication, flexible pricing strategies, and, lowering the tax/levy and other charges will make a significant influence on the extended length of stay of Asian tourists’ in Sri Lanka. Keywords: Length of stay, Cultural triangle, Travel motives, Asian tourists, Sri LankaItem Explorative Study on Determinants of Length of Stay of Asian Tourists in Sri Lanka(Uva Wellassa University of Sri Lanka, 2015) Premasiri, N.G.B.M.Sri Lanka has been identified as a top tourism destination in the world by top famous magazines, websites and institute. Because of that, various type of tourists are visiting to the Sri Lanka. When compared to the tourist from all other regions, the Asians indicates a lower length of stay in the country. Therefore, this research objective is to identify the determinants of length of stay of Asians tourists who are visiting to the Sri Lanka, identifying relationship between travel characteristics, destination attributes and travel motive with tourists' length of stay, further this study directed to identify travel agencies contribution to extend the length of stay of Asian tourists in Sri Lanka. To achieve this objectives, primary data was collected using a structured questionnaires and interview. Data was collected from 150 tourists who had visited cultural triangle and 8 travel agencies who handle the Asian tourists. The data were analyzed by using both quantitative and qualitative methods. It was identified different socio demographics have different impact to the length of stay and there was a relationship between travel characteristics and destination attributes with length of stay of Asian tourists 'in Sri Lanka. Further, identified budget and free time were recognized as reason for low length of stay and suggested to improve tour packages, promotions and prices to increase the length of stay of Asian tourists' in Sri Lanka. Key Word: Length of Stay, Destination Management, Sri Lanka