Browsing by Author "Niroshan, N.H.P."
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Item Do the Product innovations lead for higher Organizational Performance(With Special Reference to Insurance Sector in Sri Lanka)(Uva Wellassa University of Sri Lanka, 2011) Niroshan, N.H.P.The primary purpose of this research was the identified the impact of product innovation on the organizational performance in Sri Lankan insurance sector. Premium income from long term and general insurance has shown a negative growth in 2009 when compared the previous year growth. In additionally, the study identifies three main type of product innovation in insurance as New to the market innovation (NMI), New to the Company innovation (NCI), Product improvement (PI). Further, the study explores the organizational performance with respect to Average under writing result (AURR). The results are tested on fourteen insurance Companies which are registered on or after 2006 in Sri Lanka; data are collected through primary and secondary source in four years commencing from year 2006 to 2009. Further product innovations are identified through the questionnaire and AURR are obtained through the annual reports of the Insurance. Collected data analyzed using the regression analyzed and hypothesis testing in optimizing the objective of the research.Item Product Innovations Lead to Higher Organizational Performance: An Evaluation with Special Reference to Insurance Industry in Sri Lanka(Uva Wellassa University of Srilanka, 2011) Niroshan, N.H.P.; Jayawardhane, A.A.K.K.Note: See the PDF Version Innovation is identified as the backbone of the organizational success. Innovation can be defined as the "New way of doing things that are commercialized (Poter, 1990).. According to Jessen (2003), there are four types of innovations namely, product or service innovation, process innovation, position innovation and paradigm innovation. In recent years’ service sector has become a fast growing sector in the world economies including Sri Lanka. GDP contribution of Banking, Insurance & Real Estate sector is highly considerable in the Sri Lankan economy. Insurance industry in Sri Lanka is comprised with 18 Insurance companies and 11 of them are engaging in both General and Long Term Insurance businesses, 5 companies are engaging in General Insurance business and two companies are engage only in Long Term (Life) Insurance business (Sri Lanka Insurance Board). Insurance total Premium has shown a considerable negative growth in 2009 and this has been continuing during the last consecutives yeas. However, the total premium income from long term and general insurance has shown a negative growth of 1.57% in 2009 with compared to a positive growth of 12.11% in the previous year. Not only that but also from 2008 to 2009, the premium income from general insurance has declined by 3%, while the premium income from long term insurance has grown only by 0.65%. Hence, the primary purpose of this research was to identify the lead of product innovation on the performance of the life and general insurance industry.