Browsing by Author "Jayarathna, P.D.N.A.B."

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    Determinants of Tourism Industry Attractiveness: Evidence from Tourism and Hospitality Undergraduates of Public Universities in Sri Lanka
    (Uva Wellassa University of Sri Lanka, 2018) Jayarathna, P.D.N.A.B.; Kulathunga, K.M.M.C.B.
    A person's perception on his vacation is of vital to be effective in any specific circumstance. Tourism industry employment being of extraordinary noteworthy at this intersection in Sri Lanka, the work potential and the genuine emotions on this of its future pioneers is of basic for the accomplishment of quickly developing tourism industry of the nation. Sri Lankan tourism industry needs considerably more manpower to convey great administration for individuals who visit the country. For that the government universities provide degrees identified with hospitality and tourism. Key objectives are, to identify the current status and trends in the tourism industry, examine the factors affect to the perception tourism undergraduates towards the tourism industry and identify the most influencing factors to the attraction of tourism industry. Data was collected utilizing surveys which filled by 60 undergraduates contemplating tourism degrees in government universities. Sample was selected using stratified sampling method. Questionnaire designed by using six dimensions. As indicated by illustrative measurements undergraduates concurred with social, cultural, economic and personal factors and decently conceded to environmental and industry factors. While considering on affection of these factors to the dependent variable; social factors are the most influencing factor and cultural factors are the slightest influencing factor. Despite the fact that early researchers discovered negative perception among tourism graduates towards their career, as per the discoveries of the present examination, they have thought of positive recognitions than negative discernments. It is recommended to improve the understanding of undergraduates on tourism industry and working conditions and attitudes to maintain positive ideas towards tourism industry. Future researches should be focused to take undergraduates from private universities, select students from different groups such as fresher, junior and senior and also implement qualitative approach to analyze data.
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    An Investigation on Factors Affecting the Attraction of Tourism Industry; Perception of Tourism Undergraduates in Sri Lanka
    (Uva Wellassa University of Sri Lanka, 2017) Jayarathna, P.D.N.A.B.
    Sri Lanka is famous for hospitality. Not only that Sri Lanka is well-known as a destination which is rich with natural resources and diversified destinations. People travel for many reasons such as leisure, business purposes and visit friends or relatives. Nowadays tourism can be named as booming industry which generates revenue as well as job opportunities. Sri Lankan tourism needs much more man power to deliver good service for people who visit the country. For that the government universities provide degrees related to hospitality and tourism. This research is conduct to investigate the factors affecting to the attraction of tourism industry; perception of tourism undergraduates in Sri Lanka. There were main three objectives achieve by conducting this research. Identify the current status and trends in the tourism industry, examine the factors affect to the perception tourism undergraduates towards the tourism industry and identify the most influencing factor/s to the attraction of tourism industry are those three objectives. Data was collected using questionnaires which filled by 60 undergraduates who are studying hospitality and tourism degrees in government universities. Sample was selected using stratified sampling method. Descriptive analyze, Correlation coefficient and multiple linear regression analyze methods was used to achieve the objectives. Social factors, Economic factors, Personal factors and environmental factors have significant relationship with tourism attractions. Through this research, the researcher has given suggestions to improve the factors that affecting to the tourism industry.