Browsing by Author "Hasna, M.H.F."

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    A Comparative Study on Tourist Satisfaction with Attributes of Cultural, Heritage Sites (With Special Reference to Select Sigiriya and Golden Temple)
    (Uva Wellassa University of Sri Lanka, 2017) Hasna, M.H.F.
    Cultural, Heritage tourism is one of the largest and fastest growing global tourism markets and the Cultural, Heritage tourism covers all aspects of travel that provide an opportunity for visitors to learn about other areas' history and life style. This study developed and tested a model to predict the determinants on tourists' satisfaction (TS) and to a comparative study of relationship between tourists' satisfaction with destination attributes in Cultural Heritage sites special reference in Ancient heritage of Sigiriya and Golden Temple of Dambulla. and also identified the most significant attribute influence on tourists' satisfaction in both destinations. Data was collected from foreigners who were visit to Sigiriya and Golden temple. This research did 100 questionnaires from 50 questionnaires in Sigiriya and 50 questionnaires in Golden Temple. This research initially hypothesized 6 independent variables; Attractiveness, Accessibility, Amenities, Ancillary service, Activities and Available package had positive and direct effect on TS. This study used regression to test the proposed TS model. The result showed final TS model consists of 6 independent variables and all constructs have positive relationship and direct effect to tourist satisfaction.
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    A Comparative Study on Tourists' Satisfaction with Attributes of Cultural Heritage Sites (with special reference to select Ancient Heritage of Sigiriya and Golden Temple of Dambulla)
    (Uva Wellassa University of Sri Lanka, 2018) Hasna, M.H.F.; Tennakoon, T.M.P.S.I.
    Tourism is an important driving force of regional economic development of the country. Identifying the determinants of tourist satisfaction is an essential aspect in the tourism industry. Therefore, the purpose of the study is to predict and compare the determinants of tourists’ satisfaction (TS) in ancient heritage site of Sigiriya and Golden Temple of Dambulla. Buhalis 6A’s framework was used as the main theoretical tool where the impact of six destination attributes such as; Attractiveness, Accessibility, Amenities, Ancillary services, Activities and Available packages on tourist satisfaction was identified. The study employed convenience sampling method to collect data from 50 tourists from each site. Descriptive statistics, correlation analysis and regression analysis were used to obtain the results. The results concluded that all the six destination attributes have positive relationships with the tourist satisfaction in both destinations. Besides available packages have the most significant impact on tourist satisfaction in Sigiriya while attractiveness has most significant impact on TS in Golden Temple. Thus these findings could be used to increase the tourist satisfaction in both destinations.