Wattewewa, N.U.D.P.Ranasinghe, J.P.R.C.2021-10-212021-10-21201122359877http://www.erepo.lib.uwu.ac.lk/bitstream/handle/123456789/7319/307-Analysis%20of%20Competitiveness%20in%20Hotel%20Industry%20with%20Special%20Reference.pdf?sequence=1&isAllowed=yNote: See the PDF Version The service sector being the highest contributor in the Sri Lankan economy which contributed 59.3% of gross domestic production (GDP) in 2009, under the service sector hotels and restaurants services contribution was 0.4% in 2009 (Central Bank of Sri Lanka, annual report, 2009). Sri Lanka tourism board statistical report indicates that tourists' arrival to Sri Lanka during the year 2009 was 447,890. It is increased of 9415 or 2.1% when considering the previous year. The industry is confronted more and more with growing competition on a global level, a fast advance in technology and greater expectations from the clients. Most hotel companies have improved internal operations, raising quality and reducing costs. These companies are now preoccupied with the development of their competitive advantage through various sources. At the same time, these sources become factors which influence competitiveness. (Claudia-Elena, Juclea and Ana-Mihaela, Padurean) Tourism industry is an emerging industry in Sri Lanka after the resolution of internal problems by which the industry was suffering for nearly three decades. The competition among hotels is becoming more intensive to enter into the growing market (Central Bank of Sri Lanka 2009). Present study is an attempt to analyze the Competitiveness in the hotel industry. Further, it is aimed at analyzing the extent to which hoteliers have perceived the competitiveness under the prevailing circumstances.enHospitality ManagementTourism ManagementOther