Chandana, G.G.R.2019-06-142019-06-142013UWU/HTE/09/0002http://erepo.lib.uwu.ac.lk/bitstream/handle/123456789/1127/UWULD%20HTE%2009%200002-04042019111016.pdf?sequence=1&isAllowed=yTourism is regarded as the fastest growing industry in the world. Asia was identified at the World Investment Conference in Geneva (WAIPA, 2005) as one of the continents with a significant potential for developing tourism. The development of tourism can contribute a lot to Arugambay through reduction of the level of poverty, creation of job opportunities as well as contributing to the national income. However, the tourism industry in Arugambay is still in its early stages due to the war. This research study has discussed the potential and the barriers for tourism development in Arugambay as a tourist destination. In here focuses to emphasis naturally and culturally rich resources in Arugambay's potentiality to go beyond, mass tourism and cater on niche tourism concept ,such as environmental friendly destination. The study was conducted in the coastal area of Arugambay. A qualitative design using two cross sectional questionnaires was utilized to establish the opinions of the participants. A sample of 120, including 60 international tourists and 60 workers in the tourism sector (hotel sector) was selected to participate in the study. Data analysis by means of descriptive analysis was used to obtain the mean, frequencies, expressed as percentages.enHospitality, tourism And Events Management Degree ProgrammeThesis