Dilini, F.K.R.2019-06-072019-06-072013UWU/ENM/09/0012http://erepo.lib.uwu.ac.lk/bitstream/handle/123456789/932/UWULD%20ENM%2009%200012-01042019114950.pdf?sequence=1&isAllowed=yPredictions are the part and parcel of every ones' life and associated with the future, but the future is always uncertain, because it is full of twists and turns that can be related with death, an illness requiring hospitalization or loss of home or working assets which can upset or altogether turn the financial situation of the households. Alternatively, health treatment is becoming a very costly affair. As solution health insurance play vital role in the industry. In order to conduct this research base on the Colombo District. When the Sri Lankan context is being considered, no one has studied about the factors affecting on willingness level to pay for health insurance. Hence, this research will identify the level of willingness to pay for health insurance in non health insurance policyholders. More importantly, the researcher has decided to identify what are the factors most affect to the willingness to pay for health insurance. Further, this research has been conducted to identify the difference between the each factors and willingness level to pay for health insurance. This study empirically evaluated ten independent variables (gender, age, education level, occupation, income, civil status, attitude of rill, family members, family health expenditure, and awareness) and willingness level to pay for health insurance in Colombo District non health insurance policy holder and health insurance policy holders.enEntrepreneurship And Management Degree ProgrammeThesis