Effect of Authentic Atmospherics in Ethnic Restaurants on Consumer Emotions and Revisit Intension (special reference to Sri Lankan, Chinese & Indian restaurants in Colombo district

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dc.contributor.authorGamlath, D.G.M.H.C.
dc.contributor.authorKarunarathne, A.C.I.D.
dc.contributor.authorSutha, J.
dc.date.accessioned2019-08-05T11:43:43Z
dc.date.available2019-08-05T11:43:43Z
dc.date.issued2018
dc.description.abstractSri Lankan tourism sector has been identified as one of the key sectors propelling the country's economic growth. The Ethnic food market is one of the fastest growing industries globally. In this respect, this study attempted to explore the effect of authentic atmospherics in ethnic restaurants on consumer emotions and revisit intension. Investigating Sri Lankan, Chinese & Indian Restaurants This study gathered information from 300 guests who visited to ethnic restaurants in Colombo by convenience sampling technique. Further, the data were analyzed through Descriptive analysis, Correlation, Simple Regression. Apart from that, Preacher and Hayes multiple mediation assessment model 06 and Process Model 01 used to assess the mediation effect of emotion. The study found that there is a significant relationship between Authentic Atmosphere and Revisit Intension and Consumer Positive Emotions significantly and partially mediates the relationship between Authentic Atmosphere and Revisit Intension. Further, the finding of this study demonstrates Visitor Attitude significantly moderates in the relationship between Positive Emotions and Authentic Atmosphere. Finally, this study recommends to the ethnic restaurants to develop the authentic Atmosphere further in order to retain the customers.en_US
dc.identifier.isbn9789550481194
dc.identifier.urihttp://www.erepo.lib.uwu.ac.lk/bitstream/handle/123456789/1655/334-2018-Effect%20of%20Authentic%20Atmospherics%20in%20Ethnic%20Restaurants%20on%20Consumer%20.pdf?sequence=1&isAllowed=y
dc.language.isoenen_US
dc.publisherUva Wellassa University of Sri Lankaen_US
dc.subjectHospitality Managementen_US
dc.subjectTourism Managementen_US
dc.subjectEvents Managementen_US
dc.titleEffect of Authentic Atmospherics in Ethnic Restaurants on Consumer Emotions and Revisit Intension (special reference to Sri Lankan, Chinese & Indian restaurants in Colombo districten_US
dc.title.alternativeInternational Research Conference 2018en_US
dc.typeOtheren_US
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International Research Symposium of UWU-2018