Factors Affecting the Market Penetration in the European Union (EU) Tea Market

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dc.contributor.authorWisnagalage, N.N.
dc.contributor.authorMahindarathne, M.G.P.P.
dc.contributor.authorGanapathy, Chitty, M.
dc.date.accessioned2021-02-09T07:43:35Z
dc.date.available2021-02-09T07:43:35Z
dc.date.issued2012
dc.description.abstractTea is one of the oldest and most popular beverages in the world. It is considered as the cheapest beverage after water. Sri Lanka is the largest orthodox black tea producer and exporter of the world and tea contributes significantly to the national economy of Sri Lanka. Increase of the revenue from tea is lower than the increase in cost of production rise. Therefore, market penetration was identified as a method to increase the demand for Ceylon tea and increase the revenue. Main Ceylon tea export destinations are Russia/CIS and Middle East regions, but a very low quantity of Ceylon tea is exported to EU region compared to other origin teas, so it is important to pay attention on EU market. Objective was to identify the significant factors on market penetration to EU tea market and suggest recommendations to overcome those constraints.en_US
dc.identifier.issn2235-9877
dc.identifier.urihttp://www.erepo.lib.uwu.ac.lk/bitstream/handle/123456789/5873/249-2012-Factors%20Affecting%20the%20Market%20Penetration%20in%20the%20European%20Union%28EU%29%20Tea%20Market.pdf?sequence=1&isAllowed=y
dc.language.isoenen_US
dc.publisherUva Wellassa University of Sri Lankaen_US
dc.relation.ispartofseries;Research Symposium
dc.subjectTea Technology and value Additionen_US
dc.subjectTea Technologyen_US
dc.subjectTea cultivator Developmenten_US
dc.titleFactors Affecting the Market Penetration in the European Union (EU) Tea Marketen_US
dc.title.alternativeResearch Symposium 2012en_US
dc.typeOtheren_US
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