Residents’ Perception on Post War Tourism Development Activities in Northern Sri Lanka
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Date
2021
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Journal ISSN
Volume Title
Publisher
Uva Wellassa University of Sri Lanka
Abstract
The strategic contribution of the tourism sector towards the recovery and development of post war
destinations is relatively very high. Northern Sri Lanka was severely affected by thirty years of etnic
war and has immensely invested its resources for diverse tourism components moving forward as a
most sought travel destination while reaping many benefits. However, this transition has put the
community under much pressure and their day-to-day life was significantly affected. Conforming the
capacity of tourism development to change resident‟s traditions and way of living. As the northern
community was notably going through very sensitive vibrations over years, the impact of fast
growing tourism waves on their human life should be carefully managed in order to avoid long term
social issues in the area. This study extended to identify the potentials and tourism development in
Jaffna. A sample of fourteen local residents was drawn using purposive sampling. Primary data were
collected by using structured interviews. Based on the information given, the researcher has
developed the research. The researcher has used the thematic analysis method to analyze the data
using Microsoft Excel 2010 software. Finally based on the findings of the study, the researcher draw
five main conclusions: (1)Peace is play vital role on the development of the Jaffna‟s tourism industry
after the civil war.(2)Culture of the Jaffna, poor tourism planning, lack of the community engagement
are seen as a major challenges to the development of the tourism in Jaffna. (3) Jaffna residents have
stronger cultural perception and they strongly demanded cultural protection. (4)Tourism related
infrastructure development in Jaffna is very low when compared with other districts. (5)Land of
Jaffna is more polluted by the local tourists than the foreign tourists through the tourism activities.
Based on the findings of the research some recommendations have been made that could help to
formulate appropriate policy and strategy.
Keywords: Postwar destination; potentials; Resident‟s perception; Tourism development; Impact of
tourism
Description
Keywords
Tourism Management, Hotels Industry, Hospitality Management, Post War Tourism Development