Identification of Factors Influencing Employees’ Motivation to Learn: A special reference to Insurance Industry in Polonnaruwa District
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Date
2011
Authors
Waidyanthi, K.M.V.
Sutha, J.
Journal Title
Journal ISSN
Volume Title
Publisher
Uva Wellassa University of Srilanka
Abstract
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In this highly competitive business world, human resource is considered as one of the most important, rare, inimitable and substitutable resource in obtaining the competitive advantage. Therefore, organizations should develop human resource continuously by providing proper training and development opportunities. According to the literature pertaining to training, it has generally recognized that training motivation can be influenced by both individual and situational characteristics. Training effectiveness is highly depending on motivation to learn. According to Noe (1989) employees should be motivated to participate in training.
Gross Domestic Product contribution of Insurance sector in Sri Lanka is 1.7% (Central bank report, 2009). Therefore, the participation in the training activities is important to increase the job performance of the employees in this sector whereas it is said to be that some employees are reluctant to participate in training. Therefore, this study attempted to find the personality, situational and motivational related factors those induce employees to participate in training program.
This study was mainly focused on identifying the factors which influence the employees' motivation to learn, determining the strength of the relationship and relative contribution of the factors which influence employees' motivation to learn.
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Keywords
Human Resource Management, Management, Entrepreneurship