Factors Affecting Purchase of Value Added Tea Products

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209-2012-Factors Affecting Purchase of Value Added Tea Products.pdf (1008 KB)
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2012
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Uva Wellassa University of Sri Lanka
Abstract
Tea is considered to be the most widely consumed beverage in the world next to water. More than four billion of people from more than 150 countries consume Tea. Recently, value added tea becomes very popular in both local and international markets. The term value addition generally refers added some value to a basic product. The stages of value addition can be either at secondary processing such as, blending, flavoring, instant tea and any other type of secondary processing or packaging tea in tea bags, gift packs and any other type of packaging and also production of specialty tea such as green tea and organic tea (Ariyawardana, 2001). The importance of a change from bulk tea exports to value added tea a product is highlighted by many scholar is and businessmen to face the challenges in the increasingly competitive beverage market. There is a huge growing demand for Value added teas in the domestic market due to improved awareness of health benefits realized through the consumption of Tea and due to huge advertising campaigns using the mass media regarding the value added forms of tea. But, most of the value added products in the local market are position in special niche markets, for instance in Super markets, Food cities etc. The main objective of this research is to examine the factors that in finance purchasing decision of consumers in the event of buying Value added Tea products
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Tea process Engineering and factor Automation, Tea Technology and value Addition, Tea cultivator Development, Tea Technology
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Tea is considered to be the most widely consumed beverage in the world next to water. More than four billion of people from more than 150 countries consume Tea. Recently, value added tea becomes very popular in both local and international markets. The term value addition generally refers added some value to a basic product. The stages of value addition can be either at secondary processing such as, blending, flavoring, instant tea and any other type of secondary processing or packaging tea in tea bags, gift packs and any other type of packaging and also production of specialty tea such as green tea and organic tea (Ariyawardana, 2001). The importance of a change from bulk tea exports to value added tea a product is highlighted by many scholar is and businessmen to face the challenges in the increasingly competitive beverage market. There is a huge growing demand for Value added teas in the domestic market due to improved awareness of health benefits realized through the consumption of Tea and due to huge advertising campaigns using the mass media regarding the value added forms of tea. But, most of the value added products in the local market are position in special niche markets, for instance in Super markets, Food cities etc. The main objective of this research is to examine the factors that in finance purchasing decision of consumers in the event of buying Value added Tea products
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Research Symposium-2012