Willingness to adopt chemical leasing service by vegetable farming in Nuwara Eliya district, Sri Lanka
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Date
2015
Journal Title
Journal ISSN
Volume Title
Publisher
Uva Wellassa University of Sri Lanka
Abstract
Chemical leasing service is a new strategic business model which is service oriented to promote
sustainable chemical management. This research paper aims to examine factors affecting on
farmer willingness to adopt in chemical leasing service. Chemical Leasing definition developed
by, United Nations Industrial Development Organization (UNIDO) “Chemical Leasing is a
service-oriented business model that shifts the focus from increasing sales volume of chemicals
towards a value-added approach. This represents an integrated preventive environmental strategy
and a clear win-win situation for industry and the environment. The specific objectives of this
study were to determine the vegetable farmers’ willing to adopt on the chemical leasing model,
to determine the vegetable farmers’ willingness towards a chemical leasing service.
Materials and methodology
Willingness to pay for agricultural services is influenced by a number of paradigms including
the innovation-diffusion model (Francis M, el al 2010), economic constraints model (Makokha
et. al, 1999).
Description
Keywords
Agriculture, Export Agriculture, Crop Production, Chemical, Vegetable Cultivation