Impact of job satisfaction on organizational citizenship behavior; special reference to licensed commercial banks in Colombo
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Date
2015
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Uva Wellassa University of Sri Lanka
Abstract
A service sector, particularly banking sector is highly staff – intensive by its nature. In staff –
and
indispensable factor. Uniqueness of human resources is practically impossible to substitute them
with any other factor. Human behavior has a strong influence on the working environment of an
organization. It is capable of making the organization flourish or perish. Hence an employer should
satisfy the physical and psychological needs of his employees in order to motivate them strive for
the achievement of the organization goals. Job satisfaction is a favorable emotional state resulting
from the appraisal of one’s job as achieving or facilitating the achievement of one’s job values. If
one perceives that the job meets or allows fulfillment of one’s important values, one will experience
a “pleasurable emotion of satisfaction”. If not, one will experience the emotion of dissatisfaction
(Locke, 1983). Moreover Organizational citizenship behavior (OCB) has been considered to be one
of the most important factors influencing organizational effectiveness. During the last two decades,
the concept of OCB and its application have received a great importance in the world especially in
the fields of psychology and management as well as received a great consideration in the literature.
According to Organ (1988) OCB represents “individual behavior that is discretionary, not directly
or explicitly recognized by the formal reward system, and that in the aggregate promotes the
effective functioning of the organization. By discretionary, we mean that the behavior is not an
enforceable requirement of the role or the job description, that is, the clearly specifiable terms of
the person’s employment contract with the organization; the behavior is rather a matter of personal
choice, such that its omission is not generally understood as punishable” (p.4). This study is
designed to observe the impact of job satisfaction on organizational citizenship behavior.
Research Questions
What is the relationship between job satisfaction and OCB? What is the level of intrinsic job
satisfaction? What is the level of extrinsic job satisfaction? What is the most significant job
satisfaction factor which influences on OCB?
Research Objectives
•
To identify the relationship between job satisfaction and OCB of licensed commercial
banks in Sri Lankan context.
level of intrinsic job satisfaction of licensed commercial banks in Sri
level of extrinsic job satisfaction of licensed commercial banks in Sri
most significant job satisfaction factor which influences on OCB of
licensed commercial banks in Sri Lankan context?
In accordance with the study, it is considering the employee job satisfaction and the organizational
OCB of licensed commercial banks in Sri Lanka. Therefore researcher used 12 domestic Licensed
Commercial Banks (LCBs) head offices situated in Colombo district in order to carry out the
research study. Since the 91 percent of the commercial banks branches are domestic banks
(Economic and social statistics of Sri Lanka 2013, CBSL) only domestic banks was taken, as well
as Colombo district is taken because in banking density index Colombo district has the largest
value that is 32 (Economic and social statistics of Sri Lanka 2013, CBSL). Primary data were
collected through self- administered questionnaires as well as adapted questionnaires and
questionnaires are based on five point Likert scale. Cronbach's alpha reliability test, descriptive
statistics, Pearson correlation coefficient analysis and multiple linear regression analysis were used
to analyze data.
Results and Discussion
According to description analysis level of both intrinsic and extrinsic job satisfaction is in a
moderate level as well as overall level of OCB is in a moderate level. Furthermore, the correlation
and regression analysis were conducted to determine the strength of relationship and relative
contribution of independent variables. Here job satisfaction is the independent variable and OCB is
the dependent variable. Pearson correlation between independent and dependent variables is 0.758.
It indicates there is a high positive correlation between job satisfaction and OCB. According to
hypothesis testing it was proved that the correlation between intrinsic job satisfaction and OCB (r =
0.719) as well as the correlation between extrinsic job satisfaction and OCB (r = 0.742) are
positively correlated.
Description
Keywords
Entrepreneurship and management, Management, Financial Management, Human Resource Management, Job Satisfaction, Banking