Impact of Marketing Strategies on Export Performance of Ornamental Fish Industry in Sri Lanka

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dc.contributor.authorAjanthini, S.
dc.contributor.authorSutha, R.J.
dc.date.accessioned2021-02-09T10:33:14Z
dc.date.available2021-02-09T10:33:14Z
dc.date.issued2012
dc.description.abstractOrnamental fish industry is categorized as the gainful income source to our country. It generates jobs, incomes and foreign exchange. Presently, income earned per year from the export of ornamental fish amounts to Rs.920 million. However, major challenges that faced by this industry are packing technology and direct flights facilities from Sri Lanka to the final market destination etc. Sri Lankan ornamental fish industry is ranked tenth in the world as an ornamental fish supplier and accounts for 2.7 in the global ornamental fish mnket. According to the current context, ornamental fish export industry is undergoing an inefficient market condition. Therefore, this research focused to identify the existing practices of marketing strategies in Sri Lankan Ornamental fish exports, to determine the strength of relationship between marketing strategies and export performance and contribution of selected marketing strategies on export performance of the Sri Lankan Ornamental fish exporters.en_US
dc.identifier.issn2235-9877
dc.identifier.urihttp://www.erepo.lib.uwu.ac.lk/bitstream/handle/123456789/5897/287-Impact%20of%20Marketing%20Strategies%20on%20Export%20Performance%20of%20Ornamental%20Fish%20Industry%20in%20Sri%20Lanka.pdf?sequence=1&isAllowed=y
dc.language.isoenen_US
dc.publisherUva Wellassa University of Sri Lankaen_US
dc.relation.ispartofseries;Research Symposium
dc.subjectEntrepreneurship and Manangmenten_US
dc.subjectFisheries Managementen_US
dc.subjectAquaculture & Fisheriesen_US
dc.titleImpact of Marketing Strategies on Export Performance of Ornamental Fish Industry in Sri Lankaen_US
dc.title.alternativeResearch Symposium 2012en_US
dc.typeOtheren_US
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