Sustaining Resident Support for Tourism through Empowerment: An Inquiry Based on Resident Empowerment through Tourism Scale

dc.contributor.authorPradeepamali, H. M. J.
dc.contributor.authorRanasinghe, J.P.R.C.
dc.date.accessioned2019-05-30T06:34:48Z
dc.date.available2019-05-30T06:34:48Z
dc.date.issued2019
dc.description.abstractSustaining resident support is critical for successful tourist destinations. Researching resident attitudes towards tourism is the base to initiate a destination’s development. Though, empowerment is decisive in attitude, quantitative researches that employ standardized scales to operationalize empowerment across diverse communities show a dearth in Sri Lankan context. This study utilizes Resident Empowerment through Tourism Scale (RETS) to model empowerment’s role in sustaining residents’ support for tourism in the light of Social Exchange Theory (SET) and Weber's theory of Formal and Substantive Rationality (WFSR). It predicts the validity and reliability of RETS model, in demonstrating how empowerment predict the overall support for Tourism Development through impacts they view in positive and negative dimensions. Kalpitiya, a fast developing tourist destination in the Island was found a fertile ground to test the proposed model. A randomly drawn sample of 300 residents was used to collect primary data through a self-administered questionnaire. Data was analyzed using Structural Equation Model approach in Smart PLS. Findings show that residents are influenced by personal economic benefits and pride, self-esteem heightened by psychological empowerment. Capability of raising a voice boosts political empowerment and influences on positive impacts leading to residents’ support for tourism development. It emphasizes the fact that formal and informal approaches of empowerment can exert a great influence on the general support of residents towards tourism. Paper argues that SET merely insufficient to explain residents’ behaviour towards tourism while WFSR appears as a broader approach. This study contributes to strength the formal and substantive rationality factor interpretation that inherent in the complex process of modelling residents’ attitudes toward tourism development.en_US
dc.identifier.isbn9789550481255
dc.identifier.urihttp://erepo.lib.uwu.ac.lk/bitstream/handle/123456789/762/467.pdf?sequence=1&isAllowed=y
dc.language.isoenen_US
dc.publisherUva Wellassa University of Sri Lankaen_US
dc.subjectTourism Managementen_US
dc.subjectHospitality Managementen_US
dc.subjectHuman Resource Developmenten_US
dc.titleSustaining Resident Support for Tourism through Empowerment: An Inquiry Based on Resident Empowerment through Tourism Scaleen_US
dc.title.alternativeInternational Research Conference 2019en_US
dc.typeOtheren_US
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