Development of a Virtual Dressing System
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Date
2011
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Publisher
Uva Wellassa University of Srilanka
Abstract
NOTE: see the PDF version
Recent years there have been an overwhelming growth in the usage of internet based systems to sell appareled based products to online customers. One of the major problems that experienced by both electronic apparel merchants and customers is the difficulty in determining how a cloth will fit to the customer. Customers are reluctant to purchase garments online because they are unsure about the exact size to order, and how that cloth will look on them. Virtual dressing room is a relatively new concept which is slowly becoming more
on a live video model of the customer. Therefore, the customer can be certain that both the style and the fit are matched before garments are purchased online.
The need for the virtual dressing systems is becoming more essential with the rapid growth of online marketing systems. This will benefit the customers by saving the don and doff time. Also customers can order clothes online without going to a shop and try clothes. In addition customers can save lot of time that is wasted in fit on queues. Also shop owners can reduce the extra cost that is involved in fitting rooms and quality of the clothes will not be deteriorated by frequent touches by customers. Instead of operating in a limited geographical area shop owners can use virtual dressing rooms to sell their garments in the internet to a large customer base around the world.
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Keywords
Economics, Marketing, Business Management, Science & technology