The Influence of Rural Tourism Experience on Tourist Revisitation: Special Reference to Haputhale Area

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dc.contributor.authorPathirana, P.C.D.
dc.contributor.authorRanasinghe, J.P.R.C.
dc.date.accessioned2021-02-12T04:29:41Z
dc.date.available2021-02-12T04:29:41Z
dc.date.issued2020
dc.description.abstractThe objective of rural tourism is to provide net benefits to the people of rural areas and expand their participation in tourism product development. Recent trends in tourism demand have sparked widespread interest in rural areas as destinations for recreation and tourism. Travelers who travel into non-urban areas expect to get experience in naturebased activities, lifestyle, culture, tradition, etc. The main objective of the present study was to identify the influence of rural tourism experience on tourist revisitation. Referring to the literature, education, aesthetics, escapism, ecological and cultural attractions, and physical infrastructure were recognized as the main influential dimensions of tourism experience. The study collected responses from 125 respondents from the Haputhale area and the Structural Equation Model was applied as the analytical tool. Results revealed that all five rural tourism experience dimensions were positively affected on rural tourists’ revisitation. Also, there was a partial mediation effect of satisfaction on the relationship between the tourism experience and revisitation. Future researchers can replicate this research in different geographical locations and compare. Keywords: Rural tourism, Rural tourism experience, Satisfaction, Revisitationen_US
dc.identifier.isbn9789550481293
dc.identifier.urihttp://www.erepo.lib.uwu.ac.lk/bitstream/handle/123456789/6023/proceeding_oct_08-380.pdf?sequence=1&isAllowed=y
dc.language.isoenen_US
dc.publisherUva Wellassa University of Sri Lankaen_US
dc.relation.ispartofseries;International Research Conference
dc.subjectHospitality Managementen_US
dc.subjectTourism Industryen_US
dc.subjectTourism Managementen_US
dc.subjectEvent Managementen_US
dc.titleThe Influence of Rural Tourism Experience on Tourist Revisitation: Special Reference to Haputhale Areaen_US
dc.title.alternativeInternational Research Conference 2020en_US
dc.typeOtheren_US
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