Study of Intension to Adapt Green Banking Practices for Environmental Performance (With Special Reference to Listed Commercial Banks in Western Province)
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Date
2021
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Publisher
Uva Wellassa University of Sri Lanka
Abstract
In most of emerging economies, an important role is occupied by the banking system for the
development and create the core of money market. Going green concept become an enormous trend
in global as well as it is common to the banking industry. This generated a huge transformation from
traditional banking to green banking. In Sri Lanka, banking industry can recognize as monopolistic
competitive market and both sectors advocate variety of non-monetary competitive strategies to
become market leader. Hence, most of banks are in the process of moving to green banking. With this
greater trend towards green banking, many researchers had studied on the green concept from various
appearance in world banking system. The results of some of the studies are contradict on each other.
While same senarios continues in greening research, there are few different appearances with
controcdicted findings in Sri Lankan contect as well. Seemingly, there are lack of studies undertaken
in Sri Lanka regarding green banking practices together with environmental performance is
highlighted. This study is conducted to study of intension to adapt green banking practices for
environmental performance to address the knowledge and empirical gaps. Research objectives is to
examine the impact between intension to adapt green banking practices for environmental
performance, to understand the green banking practices adapted by listed commercial banks in Sri
Lanka and to discover the problem faced by banks while adapting green banking practices. The data
were collected from four banks based on past researchers and sample of 108 employees who worked
in selected banks in Western Province using multistage simple random sampling method. The mixed
research design is used and data was analysed by using descriptive statistics, regression, content and
thematic analysis. The finding of the study revealed that, intension to adapt green banking practices,
management commitment and support, competitor pressure and customer pressure have positive
significant impact on environmental performance. Further, it revealed green banking practices and
problems faced by banks while adapting green banking practices. The current study will be important
in understanding the empirical knowledge regarding the intension to adapt green banking practices
for environmental performance.
Keywords: Green banking; Green banking practices; Intension to adapt green banking practices;
Environmental performance
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Keywords
Business Management, Marketing, Financial Management, Bank, Green Banking