Tourists’ Satisfaction and Intention to Revisit: Study with special reference to Southern province of Sri Lanka

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dc.contributor.authorKanishka, H.L.G.
dc.contributor.authorRanasinghe, J.P.R.C.
dc.date.accessioned2021-08-12T09:45:19Z
dc.date.available2021-08-12T09:45:19Z
dc.date.issued2011
dc.description.abstractTourism is one of the booming sectors in the consideration of destination loyalty and it is one of the world's largest service industries (Hui et al., 2007). Tourist perceptions about a holiday destination can help to determine the destination's success or failure (Kozak and Rimmington, 2000) since loyal customers can produce more sales revenue and minimize marketing costs (Gitelson and Crompton, 1984; Kozak, 2001). This research mainly focuses on foreign tourists, since they are the major income generators in tourism industry. Besides, though there was a significant decrease during the first half of 2009 in the tourism industry, it has shown a remarkable growth of 21.5% after the war situation in Sri Lanka during the second half of the same year. In this context, the current study investigated the relationship between tourists' satisfaction and revisit intention to a destination. Moreover, the key objectives of this study were to identify the relationship between tourists' satisfaction and intention to revisit, to identify the relationship between tourists' satisfaction and recommend destination, to recognize the most effective factors that affect tourists' satisfaction in Southern province and to recognize the limitations for tourists' overall satisfaction.en_US
dc.identifier.issn22359877
dc.identifier.urihttp://www.erepo.lib.uwu.ac.lk/bitstream/handle/123456789/6920/251-Tourists%e2%80%99%20Satisfaction%20and%20Intention%20to%20Revisit%20Study%20with%20special.pdf?sequence=1&isAllowed=y
dc.language.isoenen_US
dc.publisherUva Wellassa University of Srilankaen_US
dc.subjectTourism Managementen_US
dc.subjectHospitality Managementen_US
dc.subjectManagementen_US
dc.titleTourists’ Satisfaction and Intention to Revisit: Study with special reference to Southern province of Sri Lankaen_US
dc.typeOtheren_US
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Research Symposium-2011