Identification of Foreign Tourists’ Perception on Quality of International Food and Beverages Available in Destination Food Outlets in Sri Lanka with Special Reference to Ella Area

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dc.contributor.authorGunawardhana, T.A.N.P.
dc.contributor.authorWijesundara, W.G.S.R.
dc.contributor.authorPeiris, H.R.N.
dc.date.accessioned2021-02-11T09:48:46Z
dc.date.available2021-02-11T09:48:46Z
dc.date.issued2020
dc.description.abstractFood being one of the basic human needs, it is considered as one of the important factors which creates a memorable experience for a tourist. Therefore, while traveling from one place to another place tourists require to access food and beverages. Meanwhile, due to food neophobia tourists usually tend to consume international food and beverages when they are on traveling. In this context, the present study aimed to identify the foreign tourists’ perception of the quality of the international food and beverages available in destination food outlets in Sri Lanka. The research site selected was Ella which is very popular among tourists. The sample of the study was 100 foreign tourists who consumed the food and beverages at food outlets available in Ella during their stay in Sri Lanka. A self-administrative questionnaire was purposively distributed to collect the data from the respondents. Descriptive analysis, correlation analysis, and multiple regression analysis were used to analyse the data with the support of SPSS. The finding of the research elaborated that tourists almost satisfied with the existing quality of international food and beverages and there was a strong positive relationship between food quality and the tourists’ perception of international food and beverages. According to the regression analysis, the appearance of the food and the wholesomeness showed a positive significant impact on tourists’ perception of international food and beverages. Hence, attractiveness and the cleanliness of food and beverages should be improved to attract more tourists to food outlets. Further, the present study only dealt with the tourists’ perspective and it would be useful to investigate the perspective of service providers on the quality of international food and beverages available in destination food outlets. Keywords: Food quality, Tourists perception, International food and beverages, Destination food outlets, Foreign touristsen_US
dc.identifier.isbn9789550481293
dc.identifier.urihttp://www.erepo.lib.uwu.ac.lk/bitstream/handle/123456789/6003/proceeding_oct_08-371.pdf?sequence=1&isAllowed=y
dc.language.isoenen_US
dc.publisherUva Wellassa University of Sri Lankaen_US
dc.relation.ispartofseries;International Research Conference
dc.subjectHospitality Managementen_US
dc.subjectTourism Industryen_US
dc.subjectTourism Managementen_US
dc.subjectEvent Managementen_US
dc.subjectFood and Beveragesen_US
dc.titleIdentification of Foreign Tourists’ Perception on Quality of International Food and Beverages Available in Destination Food Outlets in Sri Lanka with Special Reference to Ella Areaen_US
dc.title.alternativeInternational Research Conference 2020en_US
dc.typeOtheren_US
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