Visitor Satisfaction on Minneriya National Park: The Role of Park Attributes

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dc.contributor.authorKumudumalie, U.M.U.
dc.contributor.authorRanasinghe, J.P.R.C.
dc.date.accessioned2021-02-11T04:17:49Z
dc.date.available2021-02-11T04:17:49Z
dc.date.issued2020
dc.description.abstractTourist satisfaction has been a central focus of scholars specifically to explain the marketing and management of issues of tourist destinations. The increased demand for visitors is creating increasing pressure on visitor satisfaction particularly in protected areas such as national parks. Yet, only a few studies have been carried out to evaluate visitor satisfaction in Sri Lanka's national parks. Thus, the investigator sets out to explore and recognize visitor satisfaction in Minneriya national park. Further, it uncovers the role of park attributes in shaping visitor satisfaction at Minneriya national park. Accordingly, the study was conducted based on four key objectives: to identify the park attributes influence on visitor satisfaction at Minneriya national park, to identify the intermediating role of travel motivation in shaping visitor satisfaction at Minneriya national park, to identify the intermediating role of destination image in shaping visitor satisfaction at Minneriya national park, and to identify the most significant attributes affecting visitor satisfaction at Minneriya national park. Sample of 160 tourists was drawn using purposive sampling. Data were collected by using a structured questionnaire and analysed by SPSS and SmartPLS software to achieve research objectives. Descriptive statistics, Sobel test, SEM model were used to analyse the data. The findings showed that the positive relationships between park attributes and visitor satisfaction at Minneriya National Park. This study suggests that the tourists who visit Minneriya National Park are satisfied, willing to behave positively and revisit. Tourist information supplied through printed media and the website should be given in other languages, including Chinese, Japanese, Russian, French, Italian to improve and diversify the visitors’ markets. The government must attempt to maintain the destination as pure as possible given its setting renowned. Keywords: Park attributes, Visitor satisfaction, Travel motivation, Destination imageen_US
dc.identifier.isbn9789550481293
dc.identifier.urihttp://www.erepo.lib.uwu.ac.lk/bitstream/handle/123456789/5968/proceeding_oct_08-353.pdf?sequence=1&isAllowed=y
dc.language.isoenen_US
dc.publisherUva Wellassa University of Sri Lankaen_US
dc.relation.ispartofseries;International Research Conference
dc.subjectHospitality Managementen_US
dc.subjectTourism Industryen_US
dc.subjectTourism Managementen_US
dc.subjectEvent Managementen_US
dc.subjectEnvironmental Scienceen_US
dc.titleVisitor Satisfaction on Minneriya National Park: The Role of Park Attributesen_US
dc.title.alternativeInternational Research Conference 2020en_US
dc.typeOtheren_US
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International Research Conference of UWU-2020