Impact of Consumer Perception on Online Purchase Intention of Essential Goods during Covid-19 Outbreak With Special Reference to Working Age People in Matara District

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dc.contributor.authorBandaranayake, C.L.W.
dc.contributor.authorKulathilake, C.J.P.
dc.date.accessioned2022-08-26T04:46:29Z
dc.date.available2022-08-26T04:46:29Z
dc.date.issued2021
dc.description.abstractOnline shopping has increasingly received attention since the consumers are unable to cater their essential goods during the COVID-19 (Coronavirus disease) outbreak period. Successful positioning of this concept has been achieved globally, most notably in developed markets. However, in the Sri Lankan context, this does not appear to be the case. To this end, research has been undertaken in order to better understand the current position of the online grocery shopping occupies in the minds of Sri Lankan consumers. Moreover, the Sri Lankan Fast Moving Consumer Goods sector has identified as an industry which more focus on online shopping in the COVID-19 context. Since these tools are new to the market, there is a significant lack of empirical research in relation to the area. Thus, the main purpose of this study is to explore and investigate consumer perception towards online purchase intention. In this study, consumer perception was conceptualized as a multidimensional variable comprised of risk, benefits, ease and, past experience of online shopping. The research was quantitative in nature and both primary and secondary data used for analyses. Primary data was collected through self-administrated questionnaires while secondary data collected from supermarkets of Matara District. 150 of Sri Lankan working-age consumers were selected as the sample of the study using convenience sampling. Simple linear regression was conducted to achieve the research objectives. Based on the research findings, the study concluded that there is a significant impact of consumer perception on online purchase intention of essential goods during COVID-19 outbreak and past experience has mostly influenced with online purchase intention in pre-COVID situation while ease of online shopping has mostly influence in during COVID situation. Further, the findings of the research recommend that organizations should promote this online essential goods selling and delivering within the market as it provides a number of benefits to both consumers and sellers. Keywords: Online shopping; Consumer perception; online purchase intention; Essential goodsen_US
dc.identifier.isbn978-624-5856-04-6
dc.identifier.urihttp://www.erepo.lib.uwu.ac.lk/bitstream/handle/123456789/9543/Page%2075%20-%20IRCUWU2021-244%20-Bandaranayake-%20Impact%20of%20Consumer%20Perception%20on%20Online%20Purchase%20Intention%20of%20Essential%20Goods%20During.pdf?sequence=1&isAllowed=y
dc.language.isoenen_US
dc.publisherUva Wellassa University of Sri Lankaen_US
dc.subjectBusiness Managementen_US
dc.subjectMarketingen_US
dc.subjectOnline Purchaseen_US
dc.subjectCovid-19en_US
dc.titleImpact of Consumer Perception on Online Purchase Intention of Essential Goods during Covid-19 Outbreak With Special Reference to Working Age People in Matara Districten_US
dc.title.alternativeInternational Research Conference 2021en_US
dc.typeOtheren_US
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