E Business Evolution: Perspective and Strategy
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Date
2020
Journal Title
Journal ISSN
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Publisher
Uva Wellassa University of Sri Lanka
Abstract
Electronic Commerce is also known as e-commerce that consists of the purchasing and
selling of products or services through electronic systems. In this modern world of
technology, e-commerce is becoming a very significant option for many businesses as
there are lots of companies that are interested in developing their online stores. The main
purpose of this study was to review the concepts of e-business and its’ emerging
strategies. Herein, the authors conducted a comprehensive literature review of textbooks,
academic journals, and conference proceedings, as well as web documents, and ecommerce guidelines in an iterative manner. The study findings revealed that the
positioning, website, blog, social media, copywriting, marketing e-mail, viral marketing,
autoresponder, paid advertisement in search engine and squeeze page are the most
important strategies that can be used to promote e-business activities while the Customer
Relationship Management (CRM) plays a vital role to grow and expand business
effectively. Furthermore, the study examined the relationship between business domains
and business functions in the view of business architecture and the relationship between
each e-commerce business model. E-business models allow companies to link their
internal-external processes more efficiently and effectively, work more closely with
suppliers and partners to better satisfy the needs expectations of their customers, leading
to improvements in overall business performance. Finally, the study reviewed the
challenges of e-business and its’ strategies together with opening the path for future
researchers in this field.
Keywords: Business architecture, E-business, E-business environment, E-business model,
E-CRM strategies
Description
Keywords
E-Business, Computer Science, Information Science, Computing and Information Management