Identify the Potential Demand for Geotourism Travel Trend (Special Reference to Jathika Namal Uyana, Knuckles Mountain Range and Horton Plains in Sri Lanka)

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dc.contributor.authorKulathilake, P.A.C.D.
dc.contributor.authorRanasinghe, J.P.R.C.
dc.date.accessioned2021-02-11T05:07:03Z
dc.date.available2021-02-11T05:07:03Z
dc.date.issued2020
dc.description.abstractThis study focused on the potential demand for geotourism travel trends in the context of the Sri Lankan tourism industry. Geotourism is a new concept and a niche market that has specific needs. This research aimed to describe the geological significance of the sites with the basic concept of the creation of geosites and to identify the potential demand for geotourism travel trends benefiting the tourism stockholders to enhance their knowledge to the future demand of the tourism industry. Hence, the study was conducted to identify potential demand for geotourism travel trends, to identify the impact of visitor perception on the potential demand for Geotourism, and to identify the relationship between destination capabilities and potential demand for geotourism, and to the identify the travel agency perception on the potential demand for geotourism travel trend. Research-based was on mixed-method approach. The primary data were collected from 120 foreign tourists using a convenience sampling technique and a questionnaire consisted of 45 questions. 10 structured interviews were conducted with travel agencies to cover the qualitative section of the study. The quantitative data analytical method was employed in analysing the data following descriptive statistics, simple linear regression analysis, and correlation analysis using SPSS 22. Qualitative data were analysed using thematic analysis. The finding reflected that visitor perceptions were significantly influenced by the potential demand for geotourism travel trends towards geosites. There was a strong positive relationship between destination capabilities and potential demand for geotourism travel trend of the foreign tourists towards geosites of Namal Uyana, Knuckles Mountain Range, Horton Plains. Introducing awareness programmes, innovative tour guide lectures, motivating tourism stockholders to address the new market it directly affected on the potential demand for geotourism travel trend towards Sri Lanka. Keywords: Geotourism, Geosites, Potential demand, Destination capabilities, Visitor perceptionen_US
dc.identifier.isbn9789550481293
dc.identifier.urihttp://www.erepo.lib.uwu.ac.lk/bitstream/handle/123456789/5973/proceeding_oct_08-355.pdf?sequence=1&isAllowed=y
dc.language.isoenen_US
dc.publisherUva Wellassa University of Sri Lankaen_US
dc.relation.ispartofseries;International Research Conference
dc.subjectBiodiversity – Sri Lankaen_US
dc.subjectHospitality Managementen_US
dc.subjectTourism Industryen_US
dc.subjectTourism Managementen_US
dc.subjectEvent Managementen_US
dc.titleIdentify the Potential Demand for Geotourism Travel Trend (Special Reference to Jathika Namal Uyana, Knuckles Mountain Range and Horton Plains in Sri Lanka)en_US
dc.title.alternativeInternational Research Conference 2020en_US
dc.typeOtheren_US
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