Impact of Entrepreneurs Self - Efficiency on Tourism Industry Firm Performance (With Special Reference to Ella Area)
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Date
2019
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Uva Wellassa University of Sri Lanka
Abstract
Self-efficacy is often an overlooked, but critical component to successfully completing a task in the workplace. The relationship between self-efficacy and performance is critical and lays the foundation for how each owner interacts with his work and what he is capable of achieving. Further, the level of self-efficacy of the individuals also can differ among individuals. Accordingly, past studies shown mix findings on the relationship between self-efficacy of owners and firm performance. The aim of this study is to investigate the impact of self-efficacy of Entrepreneurs on firm performance. More specifically, study examined whether there is any variation in self-efficacy in terms of gender differences of the owners. The study investigated four major dimensions of self-efficacy in general (vicarious experience, physical state, previous result, Feedback). A sample consists of 90 owner managers in Ella Area and simple random sampling method was adopted to select the respondents. Further, this study employed self-administered questionnaire to collect data. Besides, the data were analyzed by using descriptive, correlation, multiple regression analysis and one-way ANOVA. Results significantly supported to conclude that self-efficacy is one of the strong predictors of firm performance and there is a strong positive relationship exists between self-efficacy and firm performance. Besides, the results revealed that the owners in Ella Area were highly possessing the emotional arousal self-efficacy compared to other dimensions. Additionally, females are low selfefficacious than males and their performance is significantly low. However, there is no difference in the level of self-efficacy and firm performance in terms of age and education level. It is suggested that the owner managers should develop their talents, organize themselves to be effective and be motivated to perform better
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Keywords
Tourism Management, Hospitality Management, Human Resource Development