Impact of Crowdsourcing on Generating Innovations
No Thumbnail Available
Date
2021
Journal Title
Journal ISSN
Volume Title
Publisher
Uva Wellassa University of Sri Lanka
Abstract
Crowdsourcing is an innovation technique implement through a combination of crowd and
outsourcing. It is a kind of internet-based people outsourcing to accomplish organizational tasks.
Traditional innovational aspects are a burden for companies because innovative ideas are only
generated through internal organizational methods. In that case, crowdsourcing has become
popular within the business sector in the last few years. Since people outsourcing through internet
platforms is a common factor within IT sector, the IT industry is known as one of the most
innovative business sectors. The Sri Lankan IT sector plays a major role in the country‟s economy
as the fourth largest export income generator. The influence of crowdsourcing on generating
innovations in Sri Lanka has not been explored in the existing literature. Therefore, this research
has been carried out to find the impact, association, and the existing usage of crowdsourcing and
innovations in Sri Lanka. The data were collected by distributing a self-developed questionnaire
across 50 IT firms that are registered in SLASSCOM in the Colombo district. Data analysis was
performed through descriptive analysis, correlation coefficient, and simple linear regression
analysis. The results of the study denote that there is a strong positive relationship between
crowdsourcing and innovations in Sri Lanka and also the existing usage of the concepts on
developing innovations at a satisfactory level in the country. Outcomes of the research will lead
policy makers to make decisions to increase the activities related to the crowdsourcing. The
overall research findings provide managerial and theoretical implications for further enhancement
of the crowdsourcing on generating innovations in Sri Lanka.
Keywords: Crowdsourcing; Innovations; Internet; IT Industry
Description
Keywords
Business Management, Entrepreneurship, Innovation, Export Income, Computing and Information Science