Browsing by Author "Wijesundara, M.A.S.N."

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    Factors Influencing Urban Tourism Development in Kandy City
    (Uva Wellassa University of Sri Lanka, 2019) Wijesundara, M.A.S.N.; Ranasinghe, J.P.R.C.
    Mass tourism has been dominating the global tourism sector until recent past. However, due to changing consumer expectations and extensive competition, countries are seeking new strategies to improve their tourism activities in the country. Nowadays tourists proffered to move from mass tourism to niche tourism. . Urban Tourism is one such new concept which is has become important in the backdrop of increasing urbanization. This research study uses “Urban Tourism” as a concept to identify the influencing factors to the development of urban tourism in Kandy City. This study carried out with both quantitative and qualitative methods. After the comprehensive literature review, structured questionnaire was constructed with 23 items and the survey was conducted. The target sample of this research is tourists who are visiting to Kandy City. 200 tourists visiting Kandy city were surveyed to collect primary data for the study. Initially, descriptive analysis was carried out to screen the respondents’ profile. Subsequently, factor analysis was carried out to reduce number of variables and to group factors which have similar characteristics. Thematic analysis technique was used to analyze opportunities and barriers to develop urban tourism in Kandy city. The study identified five factors which significantly influence urban tourism development in Kandy City. Those were People most perceived attractions, People most perceived amenities, Tourists most expected activities, Accessibility and security and Government involvements. In order to identify opportunities and barriers, this study used qualitative method and data collected from government authorities who are involve in tourism sector. Also through this study have been identified more attraction palaces were the best opportunity and Lack of underdeveloped infrastructure facilities were the major barrier for the urban tourism development.
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    Factors Influencing Urban Tourism Development in Kandy City
    (Uva Wellassa University of Sri Lanka, 2018) Wijesundara, M.A.S.N.
    In the past many countries are depending on the mass tourism activities. However, with the global competition, countries had to seek new strategies to improve their tourism activities in the country. Nowadays tourists proffered to move from mass tourism to niche tourism. Urban Tourism is such new concept which far beyond the traditional tourism concepts. In this research concept of "Urban Tourism" was used to identify the influencing factors to development of urban tourism in Kandy city. After the comprehensive literature review, structured questionnaire was constructed with the 23 latent variables. A questionnaire base survey was conducted. The target sample of this research was tourists who are visiting to Kandy City. The study collected data from 200 tourists. SPSS statistical software was used to analyze the data. Convenience random sampling technique was used in this study. Initially, descriptive analysis was carried out to screen the respondents" profile. Further factor analysis was carried out to reduce number of variables and grouping factors which have similar characteristics. Moreover thematic Analysis techniques used analyze opportunities and barriers to development of urban tourism. Finally the research findings were discussed. This research paper has been identified four the five factors which significantly influence urban tourism activities development in Kandy city. Key Words: Urban Tourism, Niche Tourism, Factor Analysis