Browsing by Author "Surangi, W.G.N."

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    Determinants of Customer Attraction in Miscellaneous Insurance Policies inSri Lanka
    (Uva Wellassa University of Sri Lanka, 2012) Surangi, W.G.N.; Sutha, R.J.
    In this competitive era life has consisted with full of challenges while opportunities are everywhere. When people are going to take this challenge, security is a one of major concerns. Security is directly link with the insurance. Any person who is willing to have a risk, definitely that person should have a relationship with insurance to secure. Not as earlier, now there is a high demand for insurance policies in present scenario. With that situation insurance industry is highly competitive & innovative while trying to introduce various new insurance plans cost effectively in order to maximize the market share. That's why so many miscellaneous insurance policies are available in the market except traditional general insurance policies, though it has reported lesser customer attraction. Communication, transportation and insurance are business support services. Hence, insurance is also one of the major business support services that provide social benefits. When considering Insurance as an industry, it has become a major player in business world. According to the central bank report 2010, Banking, Insurance and real estate contribute 7.5% to the Gross Domestic Product (GDP). As per the experience, researcher had collected some information related especially to fire and miscellaneous policies in insurance companies and recognized that the portion of miscellaneous insurance policies are comparably low when considering the other insurances. Therefore, through this study, the researcher tried to identify the determinants of customer attraction in miscellaneous insurance policies in Sri Lanka.
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    Determinants of Customer Attraction in Miscellaneous Insurance Policies in Sri Lanka
    (Uva Wellassa University of Sri Lanka, 2012) Surangi, W.G.N.
    In this -competitive era life has consisted with full of challenges while opportunities are everywhere. When people are going to take this challenge security is a one of major concern. With that situation insurance industry is highly competitive & innovative while trying to introduce various new insurance plans cost effectively in order to maximize the market share. That's why so many miscellaneous insurance policies are available in the market except traditional general insurance policies, though it has reported lesser customer attraction. There are several determinants which can influence customer attraction. The Study carried with the intention of identifying existing situation of those determinants for customer attraction in miscellaneous insurance policies in Sri Lanka base on major personal and organizational view factors. Effort with two hundred samples of customers from Colombo, Galle and Kandy districts by applying descriptive statistics, this study revealed that there is a lesser customer attraction for these policies and there are several factors (Satisfaction, Price, Promotion, People and physical environment) affected to this matter according to the final outcome of the study.