Browsing by Author "Siriwardhane, S.J.I.R."

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    Influence of Social Networks on Destination Selection of Millennial Tourists Visiting Sri Lanka (With Special Reference to Tourists Visiting Colombo Districts)
    (Uva Wellassa University of Sri Lanka, 2016) Siriwardhane, S.J.I.R.
    The sudden supremacy of social networks every industry, including Tourism and Travel industry has drastically evolved adopting the social networks in communication, branding and promotion of destinations and Tourism products. The tech-savvy millennial generation. is the target market of using social networks in TourisM industry. Therefore this study explored the influence of social networks in tourism on destination selection of millennial tourists. One hundred millennial tourists responded to a questionnaire used as the data collecting instrument. The analysis exposes that there is a strong positive relationship between tourism social networks and destination selection of millennial tourists. • With farther analysis it was revealed that five dimensions used to analyze the independent variable are the factors that should be improved to incrase visitation of millennial tourists to Sri Lanka through social networks. Descriptive statistics, correlation analysis and perception analysis were used to analyze the data.