Browsing by Author "Samarasekara, E.A.S.I."
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Item Community Based Tourism and Poverty Alleviation in Sri Lanka: With Special Reference to Monaragala District(Uva Wellassa University of Sri Lanka, 2018) Samarasekara, E.A.S.I.; Kumara, P.H.T.Tourism can make a significant impact on rural communities as the customer comes to the facility or product creating a room for direct selling/engagement for the host communities. Accordingly, community-based tourism emerged as a possible solution to the mass tourism in developing countries, which thus became a strategy for a community organization in order to alleviate poverty. Therefore, this research exploited the opportunities for poverty alleviation through Community Based Tourism in Monaragala district and identified the most influencing challenges for Community Based Tourism. The research adopted the quantitative approach to data analysis, especially using multiple regression analysis. The primary data were gathered by using a self-completion questionnaire. The Sample consisted of 60 respondents engage in Community -based Tourism and 60 respondents did not engaged in Community -based Tourism. The major objective of the study was to identify the potentials for poverty alleviation through Community-based Tourism in Monaragala district. The results of the analysis indicated that, CBT engaged people earn more 10123.03 rupees than CBT not engaged people suggesting that earning capability of the CBT engaged people are higher. Therefore, the study concluded that there is a higher potential for poverty alleviation through Community Based Tourism. The second objective of the study was aimed at identifying the most influencing challenges for CBT in the district. The study found that lack of training, lack of e-commerce, lack of skillful employees as the major challenges in developing community based tourism in Monaragala district.Item Community Based Tourism and Poverty Alleviation in Sri Lanka: With Special Reference to Monaragala District(Uva Wellassa University of Sri Lanka, 2017) Samarasekara, E.A.S.I.Tourism can make a significant impact on rural communities as the customer comes to the facility or product creating a room for direct selling/engagement for the host communities. Accordingly community based tourism emerged as a possible solution to the mass tourism in developing countries, which thus became a strategy for community organization in order to alleviate poverty. Therefore, this research exploited the opportunities for poverty alleviation through Community Based Tourism in Monaragala district and identified the most influencing challenges for Community Based Tourism. The research adopted the quantitative approach to data analysis, especially using multiple regression analysis. The primary data were gathered by using a self-completion questionnaire. The Sample consisted of 60 respondents who are engaged in Community Based Tourism and 60 respondents who are not engaged in Community Based Tourism. The major objective of the study is to identify the potentials for poverty alleviation through Community Based Tourism in Monaragala district. The results of the analysis indicate that, there is a higher potential for poverty alleviation through Community Based Tourism. The second objective of the study aimed at identifying the most influencing challenges for CBT. The study found that lack of training, lack of e-commerce, lack of skillful employees as the major challenges in developing community based tourism in Monaragala district.Item Study on Factors Affecting to Guest’s Decision Making on Online Travel Agencies for Hotel Booking, Evidence from Five Star Hotels in Kalutara District, Sri Lanka(Uva Wellassa University of Sri Lanka, 2020) Madhusankha, W.A.I.; Samarasekara, E.A.S.I.; Ranaweera, R.A.A.K.; Danthanarayana, C.P.Technology development leads hospitality and tourism industries to utilize online-based business activities. In the present scenario, the majority of guests are taking aids of online travel agencies (OTA) to book accommodation. However, factors affecting guests' decision making on OTA for hotel booking remains unclear. Also, few studies have been found on factors affecting guests' decision making on OTA for hotel booking in Sri Lanka by researchers. Therefore, the objectives of this study were to identify the major factors influencing on guests' decision making on OTA for hotel booking and to identify the most influencing factor/s of guest’s decision making on OTA for hotel booking. An instrument was developed based on previous tourism studies as well as a self-directed survey, and data were collected from 300 hotel guests of the Kalutara district. Quantitative data were collected from the sample by using a convenience sampling method. Based on the data from the survey and using factor analysis, this study identified three influencing factors: social demographic factors, internal factors, and external factors. Among these influencing factors, internal factors and external factors were the most affecting factors. The result further suggested that hotels need to develop their main website with updated applications. Several recommendations were made to the government and hotels, regarding further development of this OTA for hotel booking. Keywords: Five-star hotels, Guest’s decision making, Hotel booking, Online travel agencies