Browsing by Author "Rathnayaka, A.P.H.U."

Now showing 1 - 2 of 2
  • No Thumbnail Available
    Item
    EFFECTIVENESS OF PICTORIAL WARNINGS IN CIGARETTE PACKS ON QUIT INTENTION
    (Uva Wellassa University of Sri Lanka, 2015) Rathnayaka, A.P.H.U.
    Smoking and tobacco usage has become a widely spread problem in Sri Lanka. Further, the linkage between smoking and lung cancer has become very obvious. In contrast, 45.7% of men, 5.3 % of women, and 25.8 % overall were current users of tobacco, in any form. And 29.4% of men, 0.1% of women, as well as 15.0% overall were current smokers of tobacco. 26.0 % of men, 5.3 % of women, and 15.8 % overall were current users of smokeless tobacco within Sri Lanka (System for Thalidomide Education and Prescribing Safety, 2015). Meanwhile as a resolve the issues of tobacco usage, many health researchers and professionals consider the implementation of graphic warning labels on cigarette packages as breakthrough in anti-smoking communication efforts. It can be predicted that smokers' intentions to quit smoking will increase as the depiction of the pictorial warning becomes more graphic. Through gathering of literature, the effective scale has been developed in the present study to evaluate the research objective. Primary data for the study has been collected through a well-structured formal questionnaire. The sample consisted of 261 respondents who are currently smoking and living within the Western Province, Southern Province and Central Province. Data collected was analyzed through SPSS 25. The data analyzed by using descriptive analysis, correlation coefficient, simple regression analysis and multiple regression analysis. Test results indicate that the pictorial warnings in cigarette packs are effective and have impact on quit intention. The findings of the study can be useful to the public health officials to identify effectiveness of their warning labels and to educate general public about the negative effects of smoking. Key Words: Pictorial Warnings, anti-smoking promotional tools, Reading and Comprehension, Quit Intension.
  • No Thumbnail Available
    Item
    Effectiveness of Pictorial Warnings in Cigarette Packs on Quit Intention
    (Uva Wellassa University of Sri Lanka, 2020) Rathnayaka, A.P.H.U.; Herath, H.M.W.N.; Yapa, U.A.S.
    Smoking and tobacco usage have become a widely spread problem in Sri Lanka. Further, the linkage between smoking and lung cancer has become very obvious. In contrast, 45.7% of men, 5.3 % of women, and 25.8 % overall are the current users of tobacco in any form. Meanwhile, as to resolve the issues of tobacco usage, many health researchers and professionals consider that the implementation of graphic warning labels on cigarette packages as a breakthrough in anti-smoking communication efforts. It can be predicted that smokers' intentions to quit smoking will increase as the depiction of the pictorial warning becomes more graphic. Accordingly, this study was designed to evaluate the effectiveness of pictorial warning on the quitting decision of tobacco smokers. Primary data for the study were collected through a structured formal questionnaire. The sample consisted of 261 respondents who are currently smoking and living within the Western Province, Southern Province, and Central Province and the Snowball sampling technique was used. The data were analyzed using descriptive analysis, correlation coefficient, simple regression analysis, and multiple regression analysis. Test results indicated that the pictorial warnings in cigarette packs are effective and have an impact on quit intention. The findings of the study can be useful to public health officials to identify the effectiveness of their warning labels and to educate the general public about the negative effects of smoking. Kyewords: Pictorial warnings, Anti-smoking promotional tools, Quit intension